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EBIC Mobile Application – User Guide

Version: 1.5 | Last Updated: March 2026

1. Introduction

EBIC is a mobile-first platform designed to streamline team collaboration, task management, and AI-powered insights across organizations. It serves as a centralized hub for managing professional workflows, from brand monitoring to automated content creation.

Key Capabilities:

  • Management: Oversee teams, clients, and brands in one interface.
  • Task Lifecycle: Assign and track tasks through a structured workflow.
  • AI Insights: Generate real-time sentiment reports and strategic guidance.
  • Artifact Management: Search and manage AI-generated content for various requirements.

2. Getting Started

2.1 Installation

The EBIC application is optimized for mobile performance and secure access. Once EBIC is officially published, use the standard store links:

🍎 iOS (Apple App Store)

  • Search for "EBIC" in the App Store.
  • Tap Get and authenticate with FaceID/TouchID.

🤖 Android (Google Play Store)

  • Search for "EBIC" in the Play Store.
  • Tap Install.

2.2 Sign In

  1. Open the EBIC Mobile App.
  2. Sign in using your Google or Microsoft account.
  3. After login, you'll arrive at the Dashboard.

3. User Roles & Access Control

EBIC utilizes Role-Based Access Control (RBAC) to ensure data security.

RoleAccess Level
AdminFull platform visibility, including all tasks, users, and organizational data.
Team LeadFull vertical oversight and the ability to manage team member assignments.
UserAccess to task execution, brand monitoring, and AI tools based on assigned permissions.

4. Dashboard

The Dashboard gives you a quick overview of your brands and activities. You can:

  • View monitored brands
  • Check sentiment and media mentions
  • See crisis alerts
  • Access recent updates and top stories

5. Using ORCA AI Assistant

ORCA is your AI-powered assistant available throughout the app.

What ORCA Can Do

  • Answer brand-related questions
  • Summarize media coverage
  • Generate reports and insights
  • Help create presentations and content
  • Provide sentiment and narrative analysis

To Use ORCA

  1. Tap the ORCA icon.
  2. Type or speak your question.
  3. Review the AI-generated response.

Example: "What are the latest media narratives about our brand?"

6. Monitoring Your Brand

View Brand Intelligence

  1. Open AI Monitoring.
  2. Select a brand.
  3. Review: brand sentiment, media mentions, top stories, crisis alerts, and AI-generated insights.

Top Stories

  • Read recent articles related to your brand.
  • Open article links for more details.
  • Mark articles as relevant or irrelevant.

7. Generate Content with AI

Create Content

  1. Open AI Workbench.
  2. Select your brand.
  3. Choose a content type: Press Release, Media Response, Leadership Article, Blog Post, or Social Media Content.
  4. Enter a prompt.
  5. Tap Generate Content.

After Generation

You can:

  • Edit content
  • Copy text
  • Download files
  • Save content for future use

8. Create Presentations

Generate a Presentation

  1. Open Presentations.
  2. Select a brand.
  3. Enter your topic.
  4. Choose: presentation theme, number of slides, and tone.
  5. Tap Generate Presentation.

The presentation will be created automatically and can be downloaded when ready.

9. View Reports

Access Reports

  1. Open Reports.
  2. Select a date range.
  3. Review activity and performance data.
  4. Download reports when needed.

10. Manage Tasks

View Tasks

  1. Open Tasks.
  2. Review assigned tasks.
  3. Check task status: Backlog, To Do, In Progress, Completed.

Update a Task

  1. Open the task.
  2. Edit status or details.
  3. Save changes.

11. Access Files

Find Brand Files

  1. Open File Search.
  2. Select a brand.
  3. Browse available files and folders.
  4. Open or download files as needed.

12. Notifications

The Notifications section keeps you updated on:

  • Assigned tasks
  • Completed AI generations
  • System updates
  • Important alerts

Tap any notification to view details.

13. Personal Settings

Tap your profile icon to:

  • View account information
  • Change app theme
  • Access Help Center
  • Sign out

Available Themes

Light
Dark
Eclipse
Mint Bloom
Skyline

14. Troubleshooting & Support

Reporting Issues

We encourage reporting bugs or suggesting enhancements via the Customer Portal.

Technical Support: support@m37labs.atlassian.net

IT Assistance: it@m37labs.com

Address: VPZ Technologies Pvt Ltd, Queens Mansion Prescott Road, Mumbai MH 400001, India

Best Practices:

  • Keep the app updated to the latest version.
  • Ensure storage and notification permissions are enabled for full functionality.
  • Use brand filters for more accurate search results.